In the press, which has always been with Common from his 1992 debut Can I Borrow a Dollar? through 2000’s acclaimed Like Water for Chocolate and 2005’s multi-Grammy-nominated BE, Common is often cited as one of the best observers and masters of wordplay in rap history and critics believe that Finding Forever continues that legacy.
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Finding Forever and Common have been the main featured title at iTunes, and was featured with Verizon, to currently being Artist of the Month at Microsoft Windows Media, to performing for Live Sets on Yahoo! and AOL’s “Sixteen Bars” and the album previewed with MTV.com’s The Leak. As his hometown paper Chicago Tribune wrote, “Common has become the rarest of pop success stories: a mainstream hip-hop artist who projects a mature, compassionate image and thrives on thoughtful, soul-fired albums designed for repeated listening rather than short-lived singles.”Ĭommon is an anomaly, who thrives with the multi-impressions he gets outside the traditional hip hop avenues from his Gap television commercial a few months back to him being the face of Converse’s (Product) Red campaign to his album being carried at Starbucks as well as him playing and doing a very successful album signing at a Starbucks in Santa Monica, which according to the Fire Marshal drew over 1,500 people. Very few artists make the connection with the public as Common does. Those who bought the album bought it for the artist and his brand, not a particular song. With songs and an album that have received critical acclaim and consumer interest, Common’s music has not yet penetrated mainstream commercial radio. What’s extraordinary about the best selling Finding Forever is that it was truly the people who made Common #1. Along with production by West will.i.am and the late Detroit legend J. Guest artists on the album include West, Lily Allen, will.i.am, D’Angelo, and Gang Starr’s DJ Premier. Like BE, Finding Forever has fellow Chicagoan Kanye West in the role as executive producer. Common’s previous best ranking on the chart was #’s BE. Music/Geffen Records album scanned 155,329 in its first week, 32,187 more than the next best selling title. Santa Monica, CA Aug– On his 7th album, Finding Forever, Grammy winning rap superstar Common hits the jackpot, scoring his first career #1 on the Billboard Album Chart. THE PEOPLE HAVE SPOKEN: RAP ARTIST COMMON ACHIEVES FIRST CAREER #1 ON BILLBOARD ALBUM CHART WITH FINDING FOREVER Thanx to all those who helped make Common's 7th album his first #1 debut overall! "Finding Forever is officially the #1 album in the country" Lobby Okayplayer News Discussion Okay Artist Archives topic #48313
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